At present, as for the fresh e-commerce, what is lacking is what is lacking. A Norwegian chilled salmon requires countless repeated turnovers from processing to distribution to consumers, and it becomes stale Then, how can we develop the fresh food e-commerce into real fresh food?
Fresh products go through the process of leaving the factory, transshipment, storage to distribution, is the whole cold chain continuous? Is the e-commerce cold chain logistics self-built cold chain, or rely on third parties?
"If e-commerce has a self-built cold chain, temperature and humidity control will be more active and comprehensive in the distribution of fresh food. However, only a few domestic fresh e-commerce companies can plan and lay out cold chain logistics. The whole cold chain is even less.
"At present, plastic foam boxes and ice packs are still the mainstream after the last mile has been sent. This method is regarded as an upgraded version of the traditional" large quilt preservation ". If it is a long-distance transportation or a professional refrigerated vehicle is needed, otherwise it can only be called It is a half-way cold chain. "Yang Daqing, a special researcher of the China Logistics Society, told reporters.
"The whole cold chain" must include every link of raw materials, processing, handover, transportation, and sales. The preservation method of plastic foam boxes and ice packs alone can only be called chilled.
Distribution methods have their pros and cons